HKRC Youth Engagement Policy
The two overlapped semi-circles on the cover represent the youth and senior. Implying that the two groups of people, despite having different backgrounds, can cooperate and complement each other. We showed such concept by graphics and photos throughout the brochure. As a result, to bring out the importance of “connecting” and “passing on” in HKRC Five-year Strategic Plan.
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- Credits
- → Client: Hong Kong Red Cross / → Creative Director: Vince Cheung @ Vincdesign / → Design and illustration: Kaman Kan / → Photography: Yin Ip @ tinysotiny.co
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