Special Edition Coffee Bean
KNOCKBO°X
The artistry behind the packaging we’ve crafted for Knockbox coffee beans lies in its seamless fusion of brand identity and an enchanting journey. With a nod to a global quest for excellence, our design integrates the brand’s iconic compass needle and coordinates, mirroring the meticulous selection process of coffee beans from diverse corners of the world. Each coffee origin is transformed into a limited-edition masterpiece, graced with one-of-a-kind illustrations that encapsulate the unique attributes of the coffee and pay tribute to the manifold flavors gathered from every corner of the globe.
Beyond being a mere container, the tin can packaging holds a narrative of freshness and locality. It echoes the ethos of sourcing coffee directly from local growers and packing it freshly, ensuring the integrity and essence of the beans remain intact until they’re experienced by the discerning palate. Akin to the “Coffee Taster’s Flavor Wheel,” the carefully chosen color palette takes inspiration from the distinctive taste profiles of each coffee. This transformation of subtle taste differences into a visual spectrum not only enhances the aesthetic appeal but also heightens the sensory exploration, encouraging enthusiasts to anticipate the flavors even before their first sip.
The design effortlessly aligns with Knockbox’s brand narrative, reflecting its resolute commitment to quality. It mirrors the dedication of baristas, the relentless pursuit of the perfect roast, and the profound respect for the entire journey that every coffee bean embarks upon. As a tribute to coffee growers, roasters, and enthusiasts, our packaging serves as a silent yet profound ode to the collective journey that spans continents, cultures, and coffeehouses.
The KNOCKBO°X Special Edition Coffee Bean Package Design Solution is an invitation. It invites coffee aficionados from around the world to embark on a shared exploration of flavor, to immerse themselves in the diverse tastes that each bean holds, and to savor the richness that emerges from every unique story. This packaging isn’t merely a design; it’s an embodiment of the world of coffee, encapsulating the dedication of all those who contribute to this cherished journey.
In essence, our design encapsulates the very spirit of Knockbox. It tells a story of excellence, locality, and a deep love for coffee. Through every element, from the compass needle to the inspired colors, our packaging invites coffee lovers to celebrate the journey that begins at origin and culminates in the cup. It’s a testament to the shared passion that unites coffee enthusiasts across the globe, inviting them to partake in the captivating journey that each cup of Knockbox coffee encapsulates.
- Credits
- → Client: KNOCKBO°X / → Creative Director: Vince Cheung@Vincdesign / → Design and illustration: Kaman Kan / → Photography: Justin Tsao