{"id":3057,"date":"2021-09-01T20:05:20","date_gmt":"2021-09-01T12:05:20","guid":{"rendered":"https:\/\/kamankan.co\/?post_type=canela_portfolio&p=3057"},"modified":"2023-06-01T03:53:21","modified_gmt":"2023-05-31T19:53:21","slug":"farmacy","status":"publish","type":"canela_portfolio","link":"https:\/\/kamankan.co\/?canela_portfolio=farmacy","title":{"rendered":"FARMACY"},"content":{"rendered":"\n
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FARMACY<\/h3>\n\n\n\n

The new brand colour palette of Farmacy is green + pink. While green represents plants and pink represents the glowing light, such colour combination implies that Farmacy tries to break the rules, creates the Asia\u2019s first mobile in-store farms. Such eye-catching colour combination is also helpful when Farmacy starts its B2C business model, helps it gain more recognition.<\/p>\n\n\n\n

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Farmacy is not limited by space or location. Because this \u201cmobile\u201d feature is the biggest difference between Farmacy and other in-store farms, we emphasise \u201cmobile\u201d in the logo, and also bring out the brand concept: \u201cMake Farm Mobile\u201d, that people can enjoy fresh vegetables anywhere, anytime. We created a leaf image on top of \u201cM\u201d. The \u201cM\u201d together with the leaf, creating a rocket image, symbolising that the dynamic and rapid growth of the plants and the brand.<\/p>\n\n\n\n

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Instead of friendly, we believe a more global and professional identity will suit Farmacy and its exquisite products better. We want the visual identity show people a sense of technology, and the premium quality of the products.<\/p>\n<\/div>\n\n\n\n

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\u2192 Client: FARMACY \u6c34\u8015\u7d30\u4f5c \/ \u2192 Creative Director: Vince Cheung @ Vincdesign \/ \u2192 Design and illustration: Kaman Kan \/ \u2192 Photography: Yin Ip @ tinysotiny.co<\/dd>\n<\/dl>\n\n\n\n

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