{"id":3214,"date":"2022-04-18T22:46:29","date_gmt":"2022-04-18T14:46:29","guid":{"rendered":"https:\/\/kamankan.co\/?post_type=canela_portfolio&p=3214"},"modified":"2024-10-04T17:26:56","modified_gmt":"2024-10-04T09:26:56","slug":"m-patisserie","status":"publish","type":"canela_portfolio","link":"https:\/\/kamankan.co\/?canela_portfolio=m-patisserie","title":{"rendered":"M. Patisserie"},"content":{"rendered":"\n
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M. Patisserie<\/h3>\n\n\n\n

In this era where \u201cevery human being is an artist\u201d, JCCALAP believes that \u201ceveryone can be a docent\u201d. With holistic docent The Hong Kong-based M. Patisserie believes cake is the keeper of special moments. With M standing for Memorable, M. Patisserie joins in celebrating customers\u2019 dear memories by combining cake with art. Recently, M. Roastery has been developed to share divine coffee with home-roasted beans.<\/p>\n\n\n\n

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Solution<\/h5>\n\n\n\n

To portray M. Patisserie\u2019s international and professional branding image, we extracted the brand\u2019s signature element M. to build a visual identity system for her business series.<\/p>\n\n\n\n

The M stands out from the logo at first glance to represent the founder, Manci Man. And the M becomes a cake when it is rotated 90\u00b0, embodying the zest Manci has for cake art. Captivatingly, a W appears when the M is rotated for another 90\u00b0, symbolising the incredible woman power Manci devoted to actualise her dream business. One final interpretation is the M\u2019s resemblance with coffee beans, emphasising that a cup of cozy coffee is all it takes to connect and bond.<\/p>\n\n\n\n

The logo of M. Patisserie is not completed without that dot next to the letter M. It represents Manci\u2019s promise to make a contribution back to society. Once a youth of the girls\u2019 home, Manci yearns to give back to the community and resolve the world\u2019s needs at her best.<\/p>\n\n\n\n

Lastly, the visual identity of M. Patisserie is topped off with the timeless black-and-white brand colour combination. All in all, the elegant and professional brand image of M. Patisserie is ready, ding!<\/p>\n<\/div>\n\n\n\n

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Credits<\/span>
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\u2192 Client: M. Patisserie \/ M. Roastery \/ \u2192 Creative Director: Vince Cheung @ Vincdesign \/ \u2192 Design and illustration: Kaman Kan \/ \u2192 Photography & Animation: Yin Ip @ tinysotiny.co<\/dd>\n<\/dl>\n\n\n\n

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