{"id":3270,"date":"2023-06-01T03:53:36","date_gmt":"2023-05-31T19:53:36","guid":{"rendered":"https:\/\/kamankan.co\/?post_type=canela_portfolio&p=3270"},"modified":"2023-06-01T04:13:15","modified_gmt":"2023-05-31T20:13:15","slug":"hashtag-b-bakery","status":"publish","type":"canela_portfolio","link":"https:\/\/kamankan.co\/?canela_portfolio=hashtag-b-bakery","title":{"rendered":"Hashtag B Bakery"},"content":{"rendered":"\n
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Hashtag B<\/h3>\n\n\n\n

Hashtag B is a local bakery brand that redefines Hong Kong-style baking. Dedicated to inventing flavours of bread that impress the city, Hashtag B upholds the principle of health in its creation. The brand selects exclusively organic ingredients and uses sugar and salt in the most minimal way. Artificial colouring and preservatives are also never found in their products. Hashtag B hand-makes their batches everyday for customers to enjoy their baked goods fresh from the oven.<\/p>\n\n\n\n

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Design Solution<\/h5>\n\n\n\n

B for Bakery; B for Bread; B for Better, B for Believe.
Hashtag B is more than a brand name, it also carries the brand\u2019s high hopes for Hong Kong-Style baking. The brand\u2019s Super Graphics feature a quirky gentleman named Mr. B, who embodies the brand\u2019s promise of using high-quality natural ingredients and handcrafting their baked goods daily. Mr. B is brought to life with his signature top hat, while the sparkles in his eyes symbolize Hashtag B\u2019s creativity and dedication to fusing local flavors and delights.<\/p>\n\n\n\n

The Super Graphics also feature a Hashtag Wall, which highlights the Hong Kong trend of using hashtags. This design element adds an aesthetic touch to the brand and reinforces its theme of innovation and modernity. These design elements combine to create an energetic and reliable profile for Hashtag B.<\/p>\n\n\n\n

The brand\u2019s logo features a clean and simple design with the letter \u201cB\u201d as the main focus. The tagline \u201c#TasteBetter\u201d is written underneath in bold sans-serif font that is easily recognizable. The use of color in the logo symbolizes warmth and excitement, which are essential elements for a bakery brand.<\/p>\n\n\n\n

One unique aspect of Hashtag B\u2019s branding design is its use of social media to connect with customers. The brand has a strong online presence and regularly updates its social media pages with new products, events, and promotions. This approach allows the brand to engage with customers in real-time and build a loyal following. Hashtag B also uses hashtags on its social media posts to encourage customers to share their experiences and engage with the brand.<\/p>\n\n\n\n

Hashtag B\u2019s branding design extends beyond its digital presence to its physical storefronts. Each location across Hong Kong features the brand\u2019s Super Graphics and unique design elements. The storefronts are designed to be warm and inviting, with a modern and minimalist aesthetic that reflects the brand\u2019s commitment to innovation.<\/p>\n\n\n\n

The success of Hashtag B\u2019s branding design is evident in its popularity among Hong Kong locals and tourists. The brand has managed to stand out in a competitive market by staying true to its philosophy of using organic ingredients and handcrafting its baked goods daily. Hashtag B\u2019s commitment to innovation and modernity is reflected in its branding design, which has helped the brand build a loyal following and establish itself as a leader in Hong Kong\u2019s baking scene. Altogether, VINCDESIGN\u2019s inspirations complete an energetic and reliable profile for Hashtag B.<\/p>\n<\/div>\n\n\n\n

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Credits<\/span>
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\u2192 Client: Hashtag B \/ \u2192 Creative Director: Vince Cheung @ Vincdesign \/ \u2192 Design and illustration: Kaman Kan & PingTing Lee \/ \u2192 Interior Design: Jeffrey Shum & Rex Fong @ Brevity Studios Limited \/ \u2192 Photography: Yin Ip @ tinysotiny.co u0026 Eddie Li @ tinysotiny.co<\/dd>\n<\/dl>\n\n\n\n

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