M. Patisserie

In this era where “every human being is an artist”, JCCALAP believes that “everyone can be a docent”. With holistic docent The Hong Kong-based M. Patisserie believes cake is the keeper of special moments. With M standing for Memorable, M. Patisserie joins in celebrating customers’ dear memories by combining cake with art. Recently, M. Roastery has been developed to share divine coffee with home-roasted beans.

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Solution

To portray M. Patisserie’s international and professional branding image, we extracted the brand’s signature element M. to build a visual identity system for her business series.

The M stands out from the logo at first glance to represent the founder, Manci Man. And the M becomes a cake when it is rotated 90°, embodying the zest Manci has for cake art. Captivatingly, a W appears when the M is rotated for another 90°, symbolising the incredible woman power Manci devoted to actualise her dream business. One final interpretation is the M’s resemblance with coffee beans, emphasising that a cup of cozy coffee is all it takes to connect and bond.

The logo of M. Patisserie is not completed without that dot next to the letter M. It represents Manci’s promise to make a contribution back to society. Once a youth of the girls’ home, Manci yearns to give back to the community and resolve the world’s needs at her best.

Lastly, the visual identity of M. Patisserie is topped off with the timeless black-and-white brand colour combination. All in all, the elegant and professional brand image of M. Patisserie is ready, ding!